Ima's Goodies is a not-for-profit  501c(3) coorporation founded by Renee Shmuel during Operation Protective Edge. Its mission is to lift the soldier's spirits and meet the evolving needs of our Active Duty and Reserve soldiers. In July of 2014, she came up with the brilliant idea of bringing snacks to Israeli soldiers who were fighting around the clock to defend their nation. As you may realize, soldiers are not treated well in the food department. She took her own initiative and began baking cakes and other delicious sweets 

for IDF troops, to whom she personally delivered them on a weekly basis. After a while she began receiving offers of donations from friends, family and people she met along the way. Many people wanted to help support her and the not-for-profit she was slowly developing. She appreciates all the support she can get: financial, emotional, physical and prayer. She started this organization with the goal of showing the Israel Defense Force that many people, including non-Israeli, non-Jewish people support the nation of Israel.